Hardik Mittal

Contributed to product strategy and execution for multiple fashion brands, focusing on user experience, conversion optimization, and data-driven decision-making.

• Increased Average Order Value (AOV) for Urbano by 4% through strategic interventions on the Product Detail Page (PDP), optimising visibility of applicable offers and implementing Cross-Category Product Recommendations.
• Revamped Bewakoof.com homepage with user-level personalization through Reels-inspired Product Navigation, Stories, and personalized Collection Shelves based on user purchase and browsing history.
• Drove significant improvements in user engagement and conversion by implementing AI-powered Product Recommendation Shelves, dynamically tailored to individual user preferences.
• Collaborated cross-functionally with business, design, data science, backend and frontend teams to create and implement data-driven product features, ensuring fulfillment of business requirements and timelines, and seamless user experience.
• Developed, analyzed and optimized user journey funnels, pinpointing conversion bottlenecks and identifying key opportunities for product enhancement.
• Established and monitored key performance indicators (KPIs) such as CTRs, Conversion, AOV/ABS, and RPTI to rigorously measure feature success and guide product iterations.
• Executed A/B experiments to validate feature impact, fostering a data-driven approach to continuous product improvement and iteration.

Played a key role in developing a warehouse management application for a supply chain startup, focusing on streamlining operations and enhancing productivity.

• Co-led the end-to-end development of a warehouse management application, significantly streamlining operations and boosting productivity.
• Leveraged Figma for UI/UX design, FlutterFlow for rapid low-code app development, and Firebase for robust backend services.
• Enhanced expertise in full-lifecycle product management and modern web/app development methodologies.

Led a major student organization, overseeing operations and event management for a national-level summit.

• Spearheaded a team of 120+ Associates across 12 teams to successfully organize a National Level E-Summit, attracting over 7,000 attendees and featuring 20+ events.
• Cultivated strategic partnerships with over 100 organizations, securing sponsorships and fostering widespread participation and support for events.

Directed the largest student body club, focusing on finance, investment, consulting, and business activities.

• Directed the largest student body of 50+ Associates, overseeing initiatives in finance, investment, consulting, and business.
• Orchestrated profitable workshops and nationwide case competitions, engaging over 2,500 participants and collaborating with 10+ partner organizations.
• Conceived and executed a pioneering Analytics Challenge focused on Generative AI and Large Language Models (LLMs).
• Designed and developed the official Club Website using Wix, enhancing online presence and member engagement.

Led sponsorship efforts and technical initiatives for a prominent student society.

• Managed a team of 10 Associates and successfully secured over INR 1.2 Lakh in sponsorships from 8 corporate partners.
• Designed and Developed the Official website for BITSMUN 22 Summit.

Developed an AI-powered healthcare assistant app using FlutterFlow and Supabase that provides symptom analysis, medication reminders, medical information, and remote consultations, enhancing healthcare accessibility in East Africa. Integrated NLP and Image Analysis capabilities using the OpenAI Platform to deliver medical information and diagnosis in the user’s local language.

Prepared an extensive GTM strategy for a smartphone-based speech and pronunciation training app. Ideated new gamification features and improved the design and flow of the app to increase user retention and seamless user experience

Ideation and Prototyping of a smartphone-based sports academy management system to help keep track of all players and coaches. Ball and Player tracking using a single on-court camera and OpenCV to help players with stats and improvement suggestions.

Identified suitable markets and strategised branding for Greensole. Improved the website’s SEO, Functionality and User Interface.